The Brief : “We want you to choose a famous brand, product or service and redesign it in a breakthrough way.” Designers Bridge’s brief is all about taking an original design and taking it to the next level. So taking that in consideration, I should pick a brand that really needs refinement but also one that has
potential to grow.
Montagne Jeunesse : Thinking of a product that desperately needs some drastic change I thought of the Company Montagne Jeunesse, a brand that I bought some products from when I was a teenager.
Montagne Jeunesse is a beauty brand that sells all kinds of beauty products but the company mostly focuses on face masks, where it is also known for. Founded in 1989 this brand started off small in the UK and nowadays sells internationally.
Goal: The goal is to create a new identity for the brand and with that create a new logo. With the new identity I will focus on creating new packaging for one particular line of theirs: Peel-off face Masks.
Plan of approach: Jeunesse is a company that specializes in face masks, so logically I took it upon me to rebrand the logo and the packaging of their “peel-off“ line. The products are very popular among young girls (12-25) . Altough, if I ask my friends if they have ever used Montagne Jeunesse, they say they didn’t. If I show them the packaging though, they say they didn’t. Reason why my friends couldn’t tell me that they did se it, is that nobody seems to know the product by name, it is just known as the fasemask with the tacky ackaging. So that would be the first thing to keep in mind: make the brand name more clear to spot. It is not an expensive product, bearing that in mind I wanted to rebrand it with more focus on: Natural ingredients, Fun, Easy, Young and Lively.
Come up with a nice design, without trying to make it look too expensive, so a little tackiness
may be required. At this moment the product mostly just screams: very chemical.
