So Tuesday the 7th of October the 5th edition of 24 festival happened in Amsterdam, first time I attended.
My day
kicked off with a talk from Christian
van Thillo, who started with the problems and solutions that come with cross
medial thinking. As a publisher within the Persgroep Nederland, active in the
Netherlands and Belgium, the question: 'Is print dead'? comes across quite a lot.
Christian didn't seem to have a proper yes or no answer. With the up rise off
all platforms that can be used, he stated that the question for magazines is
still there, yet do realize what people are expecting nowadays. A magazine
isn't only a print matter anymore, interactivity and different platforms can be
used to sell a brand even more. Which was a theme in the joining talk later on
hosted by Mathijs van Nieuwkerk, where the Voetbal International magazine for
example exists partially (mostly even) with its supporting TV program. Many different CEO's and editors from
magazines, The Vogue, Linda, Volkskrant came to talk.
I was
pleasantly surprised with the presentation of Terres des Hommes in the after noon, the creator of
Sweetie. The virtually created girl who helped tracking down 1000 of sex offenders, committing sex crimes through the webcam to kids in the Philippines.
The moment that project came to public somewhere half a year ago, I was enthusiastic
anyway. However, the way he talked about this project really gave me a good feeling.
How he, as just one individual, once had the idea to 'solve a world problem', and
did it. Amazing.
Quick side
note to the day, I've never been in the Schouwburg Amsterdam, but what a lovely
surrounding to be in....
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